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Audacia deliver innovative and scalable, bespoke CRM software systems that are fit for purpose and seamlessly integrated with other internal systems.
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What we offer
Experienced CRM Development
We are experienced in bespoke CRM development, building systems that will help you manage every aspect of your sales and support life cycle; from sales pipeline forecasting to online customer feedback processes. From SME’s to large corporates, we specialise in bespoke CRM development that adds value at every level of the business, from increasing productivity within sales teams to providing analytical information to support decision making at a senior management level.
Workflow Management
Our custom CRM software systems are developed as cloud based solutions with multiple portals with role based security for a variety of user types; for example, customers, staff, partner companies, etc. Enabling you to manage workflows, both internally (i.e. across departments) and externally (i.e. customers, suppliers), with control and auditing of activity at every stage of the process.
Integrated CRM Systems
We can also build your custom CRM software upon existing software systems, for example, integrating with existing finance or ERP platforms to ensure operations are scalable and efficient, whilst removing the risks associated with maintaining an independent system.
Transparent Development
Our approach to software development is open and transparent, providing you with full visibility across projects. From participating in CRM planning sessions to reviewing backlogs & test results, you have the ability to select the level of engagement most appropriate for you and your business. Using standard platforms, such as Microsoft's Azure DevOps, you are able to track development progress, provide feedback, clarify requirements and suggest changes & additions to your custom CRM development project
They are a key business partner because of their high-quality work and its impact on our business. Our organisation believes that quality is key, and we’ve found that Audacia buys 100% into that. They always try to meet our requirements, no matter how challenging.
- George Thomson, Story Homes
Insights
Building What Matters – Reducing the 80% Feature Waste in Product Delivery
Half of everything software teams build is wasted. This is a consistent finding across multiple studies and decades of data, and it should be the starting point for any conversation about digital product delivery. This article looks at why technology projects consistently lose focus on user outcomes, what the evidence says about the impact of user-centred delivery, and how engineering leaders can build the discipline of tying every feature to genuine user value.
Enterprise Data Foundations: The Determinant of AI at Scale
Most enterprise AI projects stall not because the model fails, but because the data underneath is incomplete or inaccessible. This article sets out the five dimensions of AI data readiness, examines how data debt compounds across initiatives, and explores the architectural patterns that allow organisations to scale AI.
What AI-Assisted Engineering Means for Software Testing
AI coding tools are now embedded in most development workflows, but AI-generated code introduces more security vulnerabilities, duplication and critical defects than human-written code. This article examines the risks and the testing and governance practices engineering leaders need to capture the productivity benefits without accumulating quality debt.
Audacia shortlisted in British Data Awards 2026
Audacia is shortlisted for AI Company of the Year at the 2026 British Data Awards.
Talk To Us
As a first step in the process, we offer a free consultation around your current setup. We'll discuss your challenges and goals and see whether we could be a good fit for delivery.
