Custom CRM Software

Audacia deliver innovative and scalable, bespoke CRM software systems that are fit for purpose and seamlessly integrated with other internal systems.

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O2
National Institute for Health Research
Scania
Persmmon
ADM
Bellway
Pfizer
British Gypsum
Police and Crime Commissioner
SMC
What we offer

Experienced CRM Development

We are experienced in bespoke CRM development, building systems that will help you manage every aspect of your sales and support life cycle; from sales pipeline forecasting to online customer feedback processes. From SME’s to large corporates, we specialise in bespoke CRM development that adds value at every level of the business, from increasing productivity within sales teams to providing analytical information to support decision making at a senior management level.

Experienced CRM Development

Workflow Management

Our custom CRM software systems are developed as cloud based solutions with multiple portals with role based security for a variety of user types; for example, customers, staff, partner companies, etc. Enabling you to manage workflows, both internally (i.e. across departments) and externally (i.e. customers, suppliers), with control and auditing of activity at every stage of the process.

Workflow Management

Integrated CRM Systems

We can also build your custom CRM software upon existing software systems, for example, integrating with existing finance or ERP platforms to ensure operations are scalable and efficient, whilst removing the risks associated with maintaining an independent system.

Integrated CRM Systems

Transparent Development

Our approach to software development is open and transparent, providing you with full visibility across projects. From participating in CRM planning sessions to reviewing backlogs & test results, you have the ability to select the level of engagement most appropriate for you and your business. Using standard platforms, such as Microsoft's Azure DevOps, you are able to track development progress, provide feedback, clarify requirements and suggest changes & additions to your custom CRM development project

Transparent Development
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Group IT, Projects and Systems Manager, Story Homes

They are a key business partner because of their high-quality work and its impact on our business. Our organisation believes that quality is key, and we’ve found that Audacia buys 100% into that. They always try to meet our requirements, no matter how challenging.

- Story Homes

Insights
What to Modernise, Retain or Retire in the Age of AI
What to Modernise, Retain or Retire in the Age of AI
Rhys Smith - 07/10/2026
AI has changed the cost, speed and risk of modernising, rebuilding and buying technology. This article sets out six routes for any capability, from retain and retire to modernise and rebuild, along with five tests for choosing between them and how AI has shifted the balance between routes.
The AI Use Case Filter: Which Opportunities Deserve Further Investment
The AI Use Case Filter: Which Opportunities Deserve Further Investment
Adam Brookes - 07/10/2026
Many AI use cases show promise at proof of concept, yet few reach production. This article sets out eight criteria for assessing AI opportunities, from value and ownership to process readiness and measurability, so that investment goes to the use cases with a credible route to production.
Microsoft Fabric: How to Prove the Business Case Before You Scale
Microsoft Fabric: How to Prove the Business Case Before You Scale
Oliver Boult - 02/10/2026
Microsoft Fabric brings data engineering, warehousing, analytics and reporting together on a single platform. This article sets out how to design a pilot that tackles the right problem, measures against six areas, and concludes with a clear choice to scale, refine or stop.
Is Test Debt the Hidden Constraint on Legacy Modernisation?
Is Test Debt the Hidden Constraint on Legacy Modernisation?
Richard Brown - 02/10/2026
Legacy systems frequently depend on manual regression cycles, undocumented business rules and a small number of long-serving specialists who know where the edge cases lie. While the system runs unchanged, these weaknesses stay largely invisible. This article explores seven forms of test debt and the assurance evidence leaders should require before modernising systems.

Talk To Us

As a first step in the process, we offer a free consultation around your current setup. We'll discuss your challenges and goals and see whether we could be a good fit for delivery.

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