Custom CRM Software

Audacia deliver innovative and scalable, bespoke CRM software systems that are fit for purpose and seamlessly integrated with other internal systems.

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O2
National Institute for Health Research
Scania
Persmmon
ADM
Bellway
Pfizer
British Gypsum
Police and Crime Commissioner
SMC
What we offer

Experienced CRM Development

We are experienced in bespoke CRM development, building systems that will help you manage every aspect of your sales and support life cycle; from sales pipeline forecasting to online customer feedback processes. From SME’s to large corporates, we specialise in bespoke CRM development that adds value at every level of the business, from increasing productivity within sales teams to providing analytical information to support decision making at a senior management level.

Experienced CRM Development

Workflow Management

Our custom CRM software systems are developed as cloud based solutions with multiple portals with role based security for a variety of user types; for example, customers, staff, partner companies, etc. Enabling you to manage workflows, both internally (i.e. across departments) and externally (i.e. customers, suppliers), with control and auditing of activity at every stage of the process.

Workflow Management

Integrated CRM Systems

We can also build your custom CRM software upon existing software systems, for example, integrating with existing finance or ERP platforms to ensure operations are scalable and efficient, whilst removing the risks associated with maintaining an independent system.

Integrated CRM Systems

Transparent Development

Our approach to software development is open and transparent, providing you with full visibility across projects. From participating in CRM planning sessions to reviewing backlogs & test results, you have the ability to select the level of engagement most appropriate for you and your business. Using standard platforms, such as Microsoft's Azure DevOps, you are able to track development progress, provide feedback, clarify requirements and suggest changes & additions to your custom CRM development project

Transparent Development
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Group IT, Projects and Systems Manager, Story Homes

They are a key business partner because of their high-quality work and its impact on our business. Our organisation believes that quality is key, and we’ve found that Audacia buys 100% into that. They always try to meet our requirements, no matter how challenging.

- Story Homes

Insights
The Shifting AI Workforce: Process, People and Strategy
The Shifting AI Workforce: Process, People and Strategy
Audacia - 17/08/2026
According to the World Economic Forum, AI and other macrotrends are projected to create 170 million new jobs by 2030 while displacing 92 million, a net increase of 78 million roles. In this post, we look at why the gap between organisations extracting real value from AI and those simply chasing it comes down to redesigning how work gets done rather than layering AI onto existing processes, what this means for accountability, change management and hiring, and what leaders can act on now.
Audacia recognised as an OpenAI Select Partner
Audacia recognised as an OpenAI Select Partner
Audacia - 10/08/2026
Audacia has been named an OpenAI Select Partner, recognising its AI delivery expertise across regulated industries including healthcare, transport, and finance.
Fabric IQ and Ontology: Giving Data a Shared Business Meaning
Fabric IQ and Ontology: Giving Data a Shared Business Meaning
Oliver Boult - 08/07/2026
AI agents need a fixed, shared meaning for business data before they can be trusted to reason over it. This piece looks at what Fabric IQ and Ontology actually are, how they differ from a semantic model, what preparing your data for them involves, and where the platform trade-offs sit against alternatives from Databricks and Snowflake.
A Testing Strategy for Legacy Modernisation
A Testing Strategy for Legacy Modernisation
Richard Brown - 08/07/2026
Legacy systems often don't come with a specification, with their behaviour living in code nobody documented and workarounds nobody wrote down. This piece looks at why conventional testing breaks down in modernisation projects, how characterisation testing captures undocumented behaviour before it's changed, and how to measure whether your testing strategy is actually working.

Talk To Us

As a first step in the process, we offer a free consultation around your current setup. We'll discuss your challenges and goals and see whether we could be a good fit for delivery.

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