Test Strategy

Helping organisations build testing strategies that are scalable, structured and aligned to how their teams deliver.

O2National Institute for Health ResearchScaniaPersmmonADMBellway

We are trusted to define and improve test strategies for some of the UK's most complex software delivery programmes.

Working with enterprise and public sector organisations across industries, we assess current testing practice, identify gaps and build strategies that give engineering and QA teams a clear, structured approach to quality across functional and non-functional testing, automation, tooling and team capability.

We work with organisations at any stage of testing maturity, whether you’re building a test strategy for the first time, or looking to improve an established practice that is no longer keeping pace with delivery. Our strategies cover the full scope of testing in a single coherent framework designed around how your organisation delivers. We advocate a shift left approach to quality, embedding testing as early as possible in the development lifecycle to reduce the cost and complexity of remediation and build quality into delivery from the outset.

We deliver test strategy engagements from initial assessment through to a documented strategy and prioritised implementation roadmap.

Every engagement begins with a structured review of your current testing practice, assessing coverage across functional and non-functional testing, evaluating existing tooling and infrastructure, reviewing automation maturity and examining how testing is embedded into your delivery process. Where a test strategy already exists, we benchmark it against industry standards and identify where it is falling short.

From that assessment, we define a strategy that addresses the specific gaps and priorities identified. Functional and non-functional coverage requirements are mapped across the delivery lifecycle, with clear guidance on where testing should sit within sprints, release cycles and deployment pipelines. Automation strategy is defined based on your current maturity, tooling landscape and the areas where automated testing will deliver the greatest return.

Tooling and infrastructure recommendations are grounded in your existing technology environment. We evaluate options across test case and defect management, automation frameworks and CI/CD integration, providing clear recommendations with implementation guidance. Team capability and ways of working are addressed alongside tooling, assessing current skill levels, defining the roles and responsibilities needed to embed the strategy effectively and identifying where upskilling or process change is required.

Engagements conclude with a documented strategy and a prioritised implementation roadmap, giving your teams a clear path from current state to target practice.

£3.5 billion

Commodity contracts and services supported for one of the world's largest agricultural organisations

£317 million

Funding allocation managed each year for the nation’s largest funder of health and care research

2.5 million

Pupils tracked across 12,000 UK wide schools

£170 million

Annual sales supported through a knowledge management platform for a global manufacturer

Supporting organisations to build, audit and improve their approach to software testing

From defining a test strategy from the ground up, to auditing existing practice and benchmarking testing maturity across people, process and tooling.

Test Strategy Definition

Defining a test strategy from the ground up, covering functional and non-functional testing, automation, tooling and team capability in a framework built around your delivery model and organisational context.

Test Strategy Audit

Auditing an existing test strategy against current practice and industry standards, identifying gaps and delivering clear improvements to strengthen coverage, efficiency and alignment with delivery.

Testing Maturity Assessment

Benchmarking current testing practice across people, process and tooling, providing a detailed assessment of maturity and a prioritised roadmap for improvement.

Test Training and Upskilling

Embedding directly with your engineering and QA teams to deliver hands-on training and upskilling across testing practices, tools and automation.

Using industry standard tools and technologies

From Playwright and Selenium, to K6 and ZAP, we use the latest, industry-standard technologies to ensure systems are accessible, performant, scalable and secure.

Delivering test strategies for organisations across industries

From defining testing frameworks for large-scale software delivery programmes, to auditing and improving testing practice for enterprise technology functions.

Parkdean Resorts
Establishing a software testing team to increase the quality of products

Parkdean Resorts is holiday park operator with 66 parks located across the country. They offer a variety of accommodation options, including caravan holiday homes, lodges, apartments and camping pitches. With a strong focus on delivering exceptional experiences for guests, Parkdean offer a rich assortment of exceptional amenities, such as rejuvenating swimming pools, thrilling adventure playgrounds, state-of-the-art sports facilities and live entertainment.

ADM Agriculture
A commodities trading platform to support £3.5bn contracts and services each year

ADM Agriculture is a UK subsidiary of ADM, one of the world’s largest agricultural processors and food ingredient providers, with more than 31,000 employees, serving customers in 170+ countries.

The National Institute for Health Research (NIHR)
A platform to manage £317m funding allocation each year

The National Institute for Health Research (NIHR) is the nation’s largest funder of health and care research, with a mission to improve the health and wealth of the nation, transforming people’s lives, promoting economic growth and advancing science.

Jamie Wrenn, Parkdean Resorts

Audacia have rapidly established themselves as a key partner within our Digital Engineering Function, providing much needed expertise and capability to enable our Test Engineering service to exceed expectations. Each and every person who has joined our teams from Audacia have totally immersed themselves, continually collaborating, driving innovation and earning the trust of all the other team members. On top, they are some of the most genuine and nicest people you could possibly wish to work with!

- Jamie Wrenn, Parkdean Resorts

Our latest insights in software testing and quality assurance

Insights on the latest industry developments, testing practices and technology advancements in software quality across enterprise and public sector delivery programmes.

Non-Functional Testing in the Cloud-Native Era
Non-Functional Testing in the Cloud-Native Era

Cloud-native architectures have changed the landscape of software quality. This article examines the five dimensions of non-functional testing that matter most in cloud-native environments: performance, resilience, security, observability, and accessibility, and what engineering leaders need to consider to address them.

What AI-Assisted Engineering Means for Software Testing
What AI-Assisted Engineering Means for Software Testing

AI coding tools are now embedded in most development workflows, but AI-generated code introduces more security vulnerabilities, duplication and critical defects than human-written code. This article examines the risks and the testing and governance practices engineering leaders need to capture the productivity benefits without accumulating quality debt.

Testing AI: How to Effectively Evaluate LLMs
Testing AI: How to Effectively Evaluate LLMs

This article examines why traditional software testing falls short for LLM-powered systems and what organisations need to do differently. It covers the scale of the hallucination problem, evaluation approaches for RAG and agentic AI systems, the emerging regulatory requirements around AI testing, and how engineering leaders can build the evaluation capability needed to deploy AI responsibly.

Talk To Us

As a first step in the process, we offer a free consultation around your current setup. We'll discuss your challenges and goals and see whether we could be a good fit for delivery.

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George Thomson Story Homes

They are a key business partner because of their high-quality work and its impact on our business. Our organisation believes that quality is key, and we’ve found that Audacia buys 100% into that. They always try to meet our requirements, no matter how challenging.

George Thomson, Story Homes